What do they want? RESULTS!
On the heels of several staging successes, I decided to share the results with area Realtors. I sent an e-mail with one photo of each home, indicated "days on market" prior to staging and "staged and under contract" days! (of course your stats need to be impressive and it helps to have multiple examples)
I asked the simple question, "Are you realizing these results with your listings? If not, maybe it's time to try staging". (And my contact info & photo)
That was it. The e-mail resulted in several phone calls, jobs and requests to forward my e-mail to their clients. Realtors wanted to show "results" to their home sellers in order to sell the idea of staging.
I have sent e-mails, newsletters, mailings etc. in the past with good results, but you can't dispute acutal "results". Share your successes in your area and I would guess you will see similar "results".
Good Luck!
Contact Michele Hess at Simply Staged Inc. (815)979-3027 for more information or visit us online simplystagedinc.com
Simply Staged Inc. is a Professional Home Staging Company Serving Rockford IL and the Stateline Area. We specialize in staging vacant and occupied homes for sale. Contact us at (815)979-3027 or visit our website simplystagedinc.com
Michele ~ Good idea! I think people in general like to hear/see actual results and I'm sure the pictures you sent along with those stats put the whole picture together for them.
Michelle- we do something like that as well! I can tell you it works- some people have to see it in black and white !
Great point, thanks for the new angle:)
Joe
Great suggestion! I'm glad to hear that you've had a great deal of success with this. Thanks for sharing.
Kathy
We include these every month in our newsletters. When we have a large number of them in the same month, we will send out a supplimental newsletter as well - this month will probably be one of those months for us. We already have 3 homes under contract that are far exceeding the standard DOM.
Hi Michele
What a great idea. The results help see the importance of staging. Thanks for sharing this idea.
Lynette
Congrats on your success with this marketing strategy! I am sure you will see profitable results.
Fantastic idea! I have been spinning my wheels with marketing ideas....and sometimes the simplest ones are the best. Thanks for sharing your advice!
This is a great marketing idea Michele -- thanks for sharing it with us. Nothing speaks like stats that prove the power of staging!
What a great idea! and I love how you shared your results from the idea as well! =) Continued success!
Kathy, thank you for your comments. Yes, the photo puts a face to it - makes a bigger impact.
Marci, glad it is working for you as well.
Michelle & Joe, Kathy, Thank you for your comments.
Melissa, Glad to hear another successful month for you! I also started sending newsletters after reading your blog on newsletters/constant contact a while back. Thank you! The newsletter does indeed generate response as well.
Lynette, Tori Lynn, Janice, Maureen, & Abby, thank you for your comments. I am confident you will have similar results if you choose to implement it as well. Or perhaps it will inspire you with an even better idea.
Michelle, this is a wonderful way to keep the sharing process simple. Even when one doesn't have a regular newsletter to send out a simple e-mail with the results will (as you have shown) get results. Thanks for the great tip!
Michelle (and Yvonne), I think your stats are a great idea and Yvonne's too, by sending an email (cheap). I try to keep it simple; number of years in the business (four - which for around these parts, is a great long time), number of houses staged and number of those houses that sold. I send an email announcing a 'coming soon' and show my staged pictures. I try to include before and after pics. Then, when the house goes pending, I send the same email stating it's in escrow. I do get calls off the emails.
Thanks for sharing. It reconfirms that I need to keep doing what I'm doing and to maintain those stats.
Results are a great marketing tool, if done for the area that it represents. Local results... your results... area results... are the absolute best. Thank you for sharing.
True, your statistics don't lie, sometimes just showing pictures is not enough!
Great Advise Michele! I like your approach to the agents. What better way to grab their attention than by showing them how fast a professionally staged home can sell! Great job!
Yvonne, I like to send newsletters as well. Realtors are busy so the short & sweet e-mail fits their schedule better.
Nancy, Sounds like it is working for you too. Keep up the great marketing work.
Lori Kim, Cindy, Michelle, thank you for your comments. Seems we all agree - there's no denying results!
Your results speak to your expertise and to your clients. Oftenk, the sale of a home is all the result that you need to prove a point.
Terrylynn, thank you for your comments. You are right. Results speak for themselves and the word will spread. Help the word spread faster by sharing your successes through e-mail, newsletters, mailings etc. In our area, where staging is a newer concept, it is still necessary to prove the value of staging. No better way to prove it than positive results!
You are correct that when you show the numbers to a seller they really don't have a choice but to do it! I'm amazed at how quickly they realize that if they don't stage it, that they may end up spending thousands more than the cost of the staging in mortgage payments while they wait for an offer.