Simply Staged Inc - Rockford Area Home Staging Blog: March 2009

It is no secret that Home Stagers, Mortgage Lenders, Inspectors, etc., contact local Real Estate offices to allow them to present.  I know Simply Staged Inc. has made several staging presentations with great success.  I believe it to be a great tool in your marketing arsenal.  That being said, how many staging or mortgage lender presentations can they possibly host without Agent objections?  Everyone has something to sell!

I propose that you get in front of your intended audience, the agents, but NOT to sell your services.  HOW?? WHAT??  WHY??   Offer something of value to the agents, share an expertise or talent in another field.   

Recently, Simply Staged Inc. was contacted by Robert Drummer, Team Leader of Keller Williams Realty in Rockford, IL.  He asked if I would be willing to share what I am doing online to have a strong internet presence in our market.  (You better believe AR was part of that presentation!) 

Now, Robert is very much a "Techie" and knew exactly what I had been doing to come up in searches.  In fact, it was Robert's presentation to Keller Williams agents over a year ago that inspired me to get more involved with my online presence.

Why would he let a non "techie" stager present internet presence and social media to his agents?  Because they could relate.  Not too long ago, I was in the same situation.  No internet presence, no idea where to start, did not understand the language, no budget to hire someone to handle it, and afraid of the unknown. 

I was not their stager for that moment, I was one business owner talking to another.  Sharing my experiences, resources, knowledge, online successes and failures in an attempt to help them better understand this aspect of their business.  My goal was to give them the tools to increase their online presence.  Even if it was only a push in the right direction. 

Now it is I who needs to say "Thank You".  It was such a fun experience, and I too learned from this exercise.  The Realtors, some of whom I knew and worked with, along with some new faces, were very appreciative.  They were filled with great questions and a true desire to learn. 

What else are you good at?  Social Media, Techie, Marketing, Photography, Print material. . . the possibilities are endless.  Now go share your OTHER Talents!

Simply Staged Inc.is a professional home staging & redesign company serving Rockford, IL and the Stateline area.  We specialize in staging existing, vacant and model homes in Belvidere, Byron, Caledonia, Cherry Valley, Loves Park, Machesney Park, Oregon, Poplar Grove, Rockford, Rockton, Roscoe and Winnebago.  Contact us at (815)979-3027 or visit our website simplystagedinc.com